Fleetwood Pest Control sought a comprehensive redesign of their outdated website. The primary objectives for this project were to create a new site that was simple, easily navigable, and information-rich. A key focus was the implementation of robust SEO practices to improve search engine rankings. Additionally, Fleetwood wanted the site to have a playful and approachable feel to better connect with their customers. From the initial consultation to the final delivery, Visuals & Visions collaborated closely with Fleetwood Pest Control to meet these goals.
Approach
Our process began with a thorough discovery phase. We held a detailed discussion with Fleetwood Pest Control to identify their core needs and the essential sections of the new website. During this consultation, Visuals & Visions presented initial design concepts and visual directions, while also gathering insights into the company’s history and brand identity. This foundational conversation was crucial for understanding their business and the specific reasons for the website overhaul.
Quick First Proof
Since they already had a website, using it as a reference, Visuals & Visions was able to rapidly create an initial sitemap and content outline. This early proof of concept was structured to integrate effective SEO strategies and stylistic preferences, laying the groundwork for a cohesive and high-performing website.
